Clarity is arguably the most important aspect of any good headline.

Unfortunately, most bloggers and copywriter don’t pay any attention to it. They unnecessary complicate matters, use complex words, misrepresent to get attention, and try to be too cheeky.

As a result, they end up looking quite stupid, to be honest.

Anyway, enough with the bashing.

You see, clarity is very important. It is absolutely stupid to sacrifice clarity for the sake of creativity and cheekiness. Don’t get me wrong, I’m all for creativity, but when it comes to writing headlines, follow this very simple rule:

Try to make your headline very clear and easy to understand. Don’t give everything away, but make it clear for your readers.

In this post, I share a few dirty little secrets amazingly simple and actionable tips on how to add more clarity to your headlines.

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